About ShelbY
Strategic Content & Marketing Partner
With over a decade of experience in content creation and branding, I specialize in empowering businesses to articulate their stories and connect with their audiences effectively. My approach combines journalistic precision with strategic marketing insights to deliver content that resonates and drives results.
My Professional Journey
Armed with a BA in Print Journalism and a minor in History, along with a Content Marketing Certification from HubSpot Academy, I've cultivated a diverse portfolio spanning industries such as beauty, health & wellness, and skincare.
Throughout my career, I've embraced opportunities to deepen my knowledge, asking the right questions and leveraging educational resources to stay ahead in the ever-evolving digital landscape.
Industries I’ve served
Over the years, I’ve partnered with a wide range of businesses—from solo founders to enterprise teams—helping each one communicate more clearly and confidently. My experience spans:
Health & Wellness. Such as doctor’s offices and private medical practices, plus health food companies
Beauty & Skincare. Think salons, spas, and cosmetic brands
Crafting & Creative Brands
Real Estate. Like residential agents and brokerages
Tech & Startups. Including B2B platforms, SaaS companies, and enterprise-level clients
What People Are Saying
"Shelby has always been very professional. Her can-do attitude and great attention to detail made her work exceed our expectations. On all marketing projects Shelby always had great creativity in her vision and since she also collaborates well with people, this led to many projects going smoothly with great turnouts that also met our client's needs. Her extended retail background is also a plus, her understanding of how the branding and marketing should tie-in to store fixtures was a key component to our brand's success she helped to implement in our client's stores. I’d highly recommend her."
— Miko Kuo, President of USA Cosmetics, Inc.
"I've been a freelancer for over 10 years and I've had the opportunity to work with a variety of people from small businesses to international corporations. In short, Shelby was a pleasure to work for and collaborate with. To be more specific, she was clear in her feedback on creative, she had a strong vision and knew how to provide direction without micromanaging. In addition, when leading a team, she provides strong leadership without being overbearing. I look forward to the day we can work together again."
— Tamay Shannon, Social Media Consultant at WS2 Marketing
Let’s Connect
Ready to elevate your brand's content strategy? Contact me to discuss how we can collaborate to achieve your business goals.
Follow me on Instagram! @writtenbyshelbyd
